Alix Earle x Mini Invisible+
Roles
Creative Strategy
Second AD
Design Lead
Print & Merch Design
Team
Mari Juliano, Photographer
Beth Peña, Creative Director
Stephanie Stanley, Sr. Art Director
Margaret Colom, Lead Producer
Logan Skole, Producer
Project
For the launch of Hero’s new Mini Invisible+ patches, we partnered with Alix Earle to champion a message of acne positivity and realness. As the face of the campaign, Alix brought her signature unfiltered energy and “hot mess” humor, making acne care feel less clinical and more confident. We leaned into raw, relatable storytelling—showcasing her real skin, real breakouts, and real moments—to position the Mini as a must-have for on-the-go touchups and everyday visibility.
The super-thin, super-small pimple patch.
